Has your supplement company received a warning letter from the FDA or FTC stating that your marketing is not compliant? Did they say that if you don’t change it you will be fined, or worse yet, they will ban the sale of your supplement in the US? If so, you are probably panicking right about now, and rightly so. If you shut down your supplement website, even for a short time, it will affect the Google ranking that you worked so hard to build up. And the longer your supplement website is inactive, the further down your ranking will plummet. However, if you don’t do anything and the FDA bans the sale of your supplement, you could lose so much business that you have to close down.

Clearly, closing down is not an acceptable option. Here’s the problem though – you may have no idea what the FDA or FTC guidelines are, or what you need to change in order to comply with them. This can be a terrifying situation for any supplement company, but especially for smaller supplement companies that may not have FDA attorneys or PhD scientists on staff that know what to do.

Don’t panic; we are here to help.

We are a team of PhD scientists with formal writing training. We specialize in writing marketing materials for supplement companies. We know what needs to be done in order to make your supplement company website FDA and FTC compliant.

Making your website copy FDA and FTC compliant involves a couple of things:
1. First, and most importantly, you need to find studies that will substantiate the claims you are making about your supplement. Of course, not all studies will fit FDA guidelines; hence why you need someone that knows FDA guidelines, who is experienced in finding the right studies and writing FDA-compliant marketing.
2. Second, you have to know what type of wording is acceptable under FDA and FTC guidelines. For instance, words such as “cure”, “prevent” or “treat” cannot be used, unless there is substantial evidence to support those claims.

Of course, FDA-compliant wording can be limiting. Now that you don’t have the freedom to say exactly what you want, it can be more challenging to create convincing marketing materials. This is yet another reason why you need an expert on your side, someone that can work within FDA and FTC guidelines, but still write convincing marketing materials.

If you’ve received a warning letter from the FDA or FTC, it doesn’t have to be the end of the world. Contact us right away so that we can get started on making your website and other marketing materials FDA and FTC compliant.