Tag - fda compliant sales copy

Supplement Claims Substantiation – Don’t Keep Avoiding It

Claims substantiation – most supplement companies will need it sooner or later. The FDA and FTC are becoming increasingly strict about what can and cannot be said about dietary supplements and they require proper references for any claims that are made. If you haven’t already received a warning letter from the FDA/FTC, chances are that you soon will if you are making claims without proper claims substantiation. But what does proper claims substantiation involve? 1. First, and most importantly, you need to...

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