Supplement Claims Substantiation – Don’t Keep Avoiding It
Claims substantiation – most supplement companies will need it sooner or later. The FDA and FTC are becoming increasingly strict about what can and cannot be said about dietary supplements and they require proper references for any claims that are made. If you haven’t already received a warning letter from the FDA/FTC, chances are that you soon will if you are making claims without proper claims substantiation.
But what does proper claims substantiation involve?
1. First, and most importantly, you need to find studies that will substantiate/backup the claims you are making about your supplement. Of course, not all studies will fit FDA guidelines; therefore, you need someone that knows FDA guidelines, who is experienced in finding the right studies and writing FDA-compliant marketing.
2. Second, you have to know what type of wording is acceptable under FDA and FTC guidelines. For instance, words such as “cure”, “prevent” or “treat” cannot be used, unless there is substantial evidence to support those claims.
Here at Make A Supplement, keeping up-to-date on the latest supplement research is what we do; actually, it’s what we love to do. We are passionate about natural solutions to health problems. Our PhDs, NDs and MDs work on supplement-related projects every day, including claims substantiation projects. We also stay current on the latest FDA/FTC regulations.
Contact us today about your claims substantiation project. We will help you make sure that all of your claims are backed up and that your copy is compliant, so that you don’t have to worry about the FDA breathing down your back.