Author - Dr. Karen Vieira

The Key To Making Your New Supplement Formulation Marketing A Success

So your vision for a great new supplement has finally come together. Congratulations! You’ve got a great new product that you know will really work. Now you just need to get it into the hands of customers. How are you going to do that? With the staggering number of supplements currently on the market, you need effective supplement formulation marketing in order to make it a success. A professional supplement writer is vital if you want to effective supplement formulation [...]

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How To Develop A New Supplement Formulation

Do you have an idea for a great new supplement formulation?  For example, do you have a blend of ingredients in mind that would make a good weight loss or depression supplement? Maybe you are unsure which specific ingredients to include and in what dosages in order to ensure that your new supplement formulation is both safe and effective. Or do you already have a supplement formulation that you came up with, but would like to get the advice and [...]

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Supplement Claims Substantiation – Don’t Keep Avoiding It

Claims substantiation – most supplement companies will need it sooner or later. The FDA and FTC are becoming increasingly strict about what can and cannot be said about dietary supplements and they require proper references for any claims that are made. If you haven’t already received a warning letter from the FDA/FTC, chances are that you soon will if you are making claims without proper claims substantiation. But what does proper claims substantiation involve? 1. First, and most importantly, you need [...]

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Great packaging, warehousing, distribution and support resource for supplement companies

Today our CEO toured Woodfield Distribution in Boca Raton, FL as part of the annual life sciences networking breakfast hosted by Woodfield this year. They have almost 100 pharma and supplement clients that they warehouse prescription, over-the-counter and supplement products for. Their clients are in almost every continent. They provide customer service and other impressive back end support for many of their overseas clients. Really a terrific resource for our startup supplement and pharma clients! Check them out. Woodfield Distribution’s [...]

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